An Empirical Investigation of Nutrition and Health Claims in Shaping Consumer Pre-Purchase Intentions
Due to increase in adverse effects of changing lifestyle all around the globe, health consciousness is increasing among people resultantly the belief that healthy food intake is better than using medicine has given rise to the development and marketing of healthy packaged food products commonly know...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2013-06-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/203 |