Promoting functional foods as acceptable alternatives to doping: potential for information-based social marketing approach

<p>Abstract</p> <p>Background</p> <p>Substances with performance enhancing properties appear on a continuum, ranging from prohibited performance enhancing drugs (PED) through dietary supplements to functional foods (FF). Anti-doping messages designed to dissuade athlete...

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Bibliographic Details
Main Authors: Petróczi Andrea, Naughton Declan P, James Ricky
Format: Article
Language:English
Published: Taylor & Francis Group 2010-11-01
Series:Journal of the International Society of Sports Nutrition
Online Access:http://www.jissn.com/content/7/1/37