Aggressive Personality Traits and Consumer Brand Sabotage Intentions: A Case Study of Pakistani Consumers
Purpose: This study examines the phenomenon of consumer brand sabotage (CBS), with a particular emphasis on exploring the relationships between aggressive personality traits and intentions to engage in CBS. This study specifically investigates that how hostility, rage, physical aggression, verbal a...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2023-09-01
|
| Series: | Sustainable Business and Society in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/2744 |