AN EXAMINATION OF CUSTOMER SATISFACTION TOWARD ONLINE FOOD SHOPPING DURING COVID-19 PANDEMIC
Customer satisfaction has been considered a key strategic indicator to enhance marketing performance. This study was conducted to compare the satisfaction level of consumers toward online food shopping based on generational differences. The data were collected from consumers who purchase food from t...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2022-06-01
|
| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2769 |