Commodification of humanitarian sentiments in celebrity endorsements: a case study of Africa
<p><span>The relationship between humanitarian campaigns and celebrity industry is complex and debatable. The pervasiveness of celebrity led campaigns has recently become a prominent issue in the non-profit sector. </span>Celebrities are increasingly viewed as powerful actors in in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy Publishing Center
2022-10-01
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| Series: | Insights into Language, Culture and Communication |
| Subjects: | |
| Online Access: | http://apc.aast.edu/ojs/index.php/ILCC/article/view/517 |