Commodification of humanitarian sentiments in celebrity endorsements: a case study of Africa
<p><span>The relationship between humanitarian campaigns and celebrity industry is complex and debatable. The pervasiveness of celebrity led campaigns has recently become a prominent issue in the non-profit sector. </span>Celebrities are increasingly viewed as powerful actors in in...
Main Authors: | Shahinaz Hesham El Samadoni, Monika Jiménez-Morales |
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Format: | Article |
Language: | English |
Published: |
Academy Publishing Center
2022-10-01
|
Series: | Insights into Language, Culture and Communication |
Subjects: | |
Online Access: | http://apc.aast.edu/ojs/index.php/ILCC/article/view/517 |
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