MARKETING ANALYSIS OF THE MAJOR LEAGUE OF THE SPANISH FOOTBALL MARKET
In order to obtain success both in sport, but also in the management, a football organisation must know the marketing environment in which it is operating. The analysis of the environment and the planning of the actions corresponding to it are factors that the football club managers have to take int...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2020-10-01
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| Series: | Annals of the University of Petrosani: Economics |
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| Online Access: | https://www.upet.ro/annals/economics/pdf/2020/p1/8).%20Ilioni_2.pdf |