STRATEGIC OPTIONS IN THE CONSTRUCTION OF THE BUCHAREST BRAND THROUGH THE APPLICATION ANALYSIS OF THE MEASURING INSTRUMENTS FOR THE URBAN BRANDS
The reality demonstrates that, in the present context, the competition between the cities is harsh, amplified by the economic and politic effects of the globalization. Thecities are fighting to attract investments, influence, businesses, tourists, residents. One of the challenges of the urban manage...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Petrosani
2010-01-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | http://www.upet.ro/anale/economie/pdf/20100127.pdf |