Understanding Omnichannel Behavior:
In this paper, we applied several findings from multichannel research to understand customer-engagement behaviors, such as app use in an omnichannel environment, and explored the relationship between these behaviors and customer or retailer evaluations. Our research indicated that showrooming or web...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2020-09-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/2/40_2020.047/_html/-char/en |