Analysis of Switzerland culture on the basis of Hofstede's model for the purpose of researching the tourism market
Dimensions of national cultures represent universal categories that characterize a particular community. These dimensions point to the differences among the national cultures, while identified differences might further affect the perception and behavior of its members, which could determine the tour...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2018-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2018/0354-34711804288P.pdf |