The effect of consumers’ ethnocentric attitudes on their willingness for prosumption
The article aims to define the role of the ethnocentric attitude of purchasers in their integration with offerors through prosumption. It is of a theoretical and empirical nature. For the theoretical aspect, the literature on marketing, consumer behaviour, etc., was cognitively and critically analys...
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| Format: | Article |
| Language: | English |
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Elsevier
2019-07-01
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| Series: | Heliyon |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844019356750 |