Particularities of dental medical services and consumers in the context of globalization

Globalization determines a growth of competition but as well a growth of the opportunity to attract new customers. The dental clinics will have to keep in mind the new characteristics and features of the modern consumer who is more educated, more informed, more active in searching for products and s...

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Bibliographic Details
Main Authors: Petronela Iuliana GEANGU, Raluca CREŢOIU, Daniel Adrian GÂRDAN
Format: Article
Language:English
Published: Editura Fundatiei Romania de Maine 2011-12-01
Series:Annals of Spiru Haret University Economic Series
Subjects:
Online Access:http://anale.spiruharet.ro/index.php/economics/article/view/570