Contemporary Shifting of Masculinity Concept in Advertising
Advertising delivers rise to a dominating ideology. Many advertisements tend to designate women as subordinate and raise the men's dominance assumption. Numerous advertisements visualize male dominance over women. This study uses Ferdinand de Saussure's semiotic analysis to examine the sh...
| Main Authors: | , |
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| 格式: | Article |
| 語言: | English |
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Fakultas Dakwah UIN Saizu Purwokerto
2024-08-01
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| 叢編: | Komunika |
| 主題: | |
| 在線閱讀: | https://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/7930 |