On a Certain Research Gap in Big Data Mining for Customer Insights
The main purpose of this paper is to provide a theoretically grounded discussion on big data mining for customer insights, as well as to identify and describe a research gap due to the shortcomings in the use of the temporal approach in big data analyzes in scientific literature sources. This articl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-07-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/11/15/6993 |