Marketing Mix is The Only Variable to Choose Brands and Quality?
This research is to find out how the role and influence of marketing stimuli (advertising, pricing, and sales promotion) as well as the role of family and brand awareness, brand associations, perceived quality of Pepsodent toothpaste. The benefits of this research study is expected to be considered...
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| Format: | Article |
| Language: | English |
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Prasetiya Mulya Publishing
2014-12-01
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| Series: | International Research Journal of Business Studies |
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| Online Access: | http://www.irjbs.com/index.php/jurnalirjbs/article/view/104/104 |