Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in Bali

Loyalty is created based on the experience of consumers buying and consuming products, the factors that influence the emergence of customer loyalty so that they can carry out the right strategy for the survival of the company. brand image, product variety, and store atmosphere. The purpose of this...

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Bibliographic Details
Main Authors: Pande Ketut Ribek, Ni Luh Gede Putu Purnawati, Ketut Muka Pendet, Ida Ayu Nyoman Yuliastuti
Format: Article
Language:English
Published: Institut Seni Indonesia Denpasar 2024-01-01
Series:Mudra: Jurnal Seni Budaya
Subjects:
Online Access:https://jurnal.isi-dps.ac.id/index.php/mudra/article/view/2489