Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in Bali
Loyalty is created based on the experience of consumers buying and consuming products, the factors that influence the emergence of customer loyalty so that they can carry out the right strategy for the survival of the company. brand image, product variety, and store atmosphere. The purpose of this...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Institut Seni Indonesia Denpasar
2024-01-01
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Series: | Mudra: Jurnal Seni Budaya |
Subjects: | |
Online Access: | https://jurnal.isi-dps.ac.id/index.php/mudra/article/view/2489 |