Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in Bali
Loyalty is created based on the experience of consumers buying and consuming products, the factors that influence the emergence of customer loyalty so that they can carry out the right strategy for the survival of the company. brand image, product variety, and store atmosphere. The purpose of this...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Seni Indonesia Denpasar
2024-01-01
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| Series: | Mudra: Jurnal Seni Budaya |
| Subjects: | |
| Online Access: | https://jurnal.isi-dps.ac.id/index.php/mudra/article/view/2489 |
| _version_ | 1827390377934454784 |
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| author | Pande Ketut Ribek Ni Luh Gede Putu Purnawati Ketut Muka Pendet Ida Ayu Nyoman Yuliastuti |
| author_facet | Pande Ketut Ribek Ni Luh Gede Putu Purnawati Ketut Muka Pendet Ida Ayu Nyoman Yuliastuti |
| author_sort | Pande Ketut Ribek |
| collection | DOAJ |
| description |
Loyalty is created based on the experience of consumers buying and consuming products, the factors that influence the emergence of customer loyalty so that they can carry out the right strategy for the survival of the company. brand image, product variety, and store atmosphere. The purpose of this study was to analyze the effect of brand image, product variety, and store atmosphere on customer loyalty. The population of this study are consumers who come to shop at least 2 times. The sampling technique is purposive sampling, this method uses the census method with a total of 102 fashion shop owners. Samples in this study were 102 respondents, with multiple linear regression analysis. Results of this study brand image has a significant positive effect on customer loyalty, product variety has a significant positive effect on customer loyalty, store atmosphere has a significant positive effect on customer loyalty in fashion stores in Bali.
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| first_indexed | 2024-03-08T16:51:48Z |
| format | Article |
| id | doaj.art-374c3041a37347d4b3c0756d6a936f63 |
| institution | Directory Open Access Journal |
| issn | 0854-3461 2541-0407 |
| language | English |
| last_indexed | 2024-03-08T16:51:48Z |
| publishDate | 2024-01-01 |
| publisher | Institut Seni Indonesia Denpasar |
| record_format | Article |
| series | Mudra: Jurnal Seni Budaya |
| spelling | doaj.art-374c3041a37347d4b3c0756d6a936f632024-01-05T03:51:49ZengInstitut Seni Indonesia DenpasarMudra: Jurnal Seni Budaya0854-34612541-04072024-01-0139110.31091/mudra.v39i1.2489Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in BaliPande Ketut Ribek0Ni Luh Gede Putu Purnawati1Ketut Muka Pendet2Ida Ayu Nyoman Yuliastuti3Mahasaraswati University Mahasaraswati UniversityInstitut Seni Indonesia DenpasarMahasaraswati University Loyalty is created based on the experience of consumers buying and consuming products, the factors that influence the emergence of customer loyalty so that they can carry out the right strategy for the survival of the company. brand image, product variety, and store atmosphere. The purpose of this study was to analyze the effect of brand image, product variety, and store atmosphere on customer loyalty. The population of this study are consumers who come to shop at least 2 times. The sampling technique is purposive sampling, this method uses the census method with a total of 102 fashion shop owners. Samples in this study were 102 respondents, with multiple linear regression analysis. Results of this study brand image has a significant positive effect on customer loyalty, product variety has a significant positive effect on customer loyalty, store atmosphere has a significant positive effect on customer loyalty in fashion stores in Bali. https://jurnal.isi-dps.ac.id/index.php/mudra/article/view/2489Brand image, Product diversity, Store atmosphere and Customer loyalty |
| spellingShingle | Pande Ketut Ribek Ni Luh Gede Putu Purnawati Ketut Muka Pendet Ida Ayu Nyoman Yuliastuti Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in Bali Mudra: Jurnal Seni Budaya Brand image, Product diversity, Store atmosphere and Customer loyalty |
| title | Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in Bali |
| title_full | Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in Bali |
| title_fullStr | Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in Bali |
| title_full_unstemmed | Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in Bali |
| title_short | Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in Bali |
| title_sort | brand image linkage product diversity and store atmosphere to customer loyalty in fashion shops in bali |
| topic | Brand image, Product diversity, Store atmosphere and Customer loyalty |
| url | https://jurnal.isi-dps.ac.id/index.php/mudra/article/view/2489 |
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