Analisis Pengaruh Atribut Influencer Marketing Produk Elektronik pada Platform Youtube terhadap Customer Purchase Intention
The seemingly unlimited world makes competition increasingly fierce in the electronics industry. This phenomena makes the industry always look for ways to maximize the competitive advantage of the company. One of them is in marketing strategy. The use of influencer marketing is on the rise and will...
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| Format: | Article |
| Language: | English |
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Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang
2020-11-01
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| Series: | Jurnal Bisnis dan Manajemen |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jbm/article/view/4571 |