INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISIONS IN DURBAN
This study examined the influence of social media on Durban customers' purchasing decisions and the extent to which social media influences consumers' decision-making while buying products. The primary purpose of this study was to determine whether consumers are eager to interact with prod...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Technical University of Moldova
2022-06-01
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| Series: | Journal of Social Sciences |
| Subjects: | |
| Online Access: | https://jss.utm.md/wp-content/uploads/sites/21/2022/06/JSS-2-2022_28-37.pdf |