Investigating the effect of offline service quality, electronic service quality, electronic satisfaction, commitment and trust on electronic loyalty (Case study: Divar website users)
The purpose of this study is to investigate the effect of offline service quality, electronic service quality, electronic satisfaction, commitment and trust on electronic loyalty of Divar website users. The statistical population of the study includes the users of Divar website in 2018. For the samp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Rasht: Javad Deljoo Shahir
2018-12-01
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| Series: | New Applied Studies in Management, Economics & Accounting |
| Subjects: | |
| Online Access: | https://www.nasme-journal.ir/article_176339_82ed9b530b752ece58f806f23e9c1312.pdf |
| _version_ | 1797634058686038016 |
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| author | Habibolah Danaei Mersedeh Hashemi |
| author_facet | Habibolah Danaei Mersedeh Hashemi |
| author_sort | Habibolah Danaei |
| collection | DOAJ |
| description | The purpose of this study is to investigate the effect of offline service quality, electronic service quality, electronic satisfaction, commitment and trust on electronic loyalty of Divar website users. The statistical population of the study includes the users of Divar website in 2018. For the sample population 384 people were selected by simple random method. The present study is empirical in terms of purpose and descriptive-correlational in terms of data collection. According to the research method and the type of data required in this research, the tool used is a standard questionnaire. Cronbach's alpha method was applied to measure the reliability of the questionnaire, the value of which was 0.871. Based on the results obtained for each of the scales used at the 5% confidence level, the value of the t-value statistic is greater than 1.96, which shows that the correlation observed in all research hypotheses are significant. |
| first_indexed | 2024-03-11T12:03:28Z |
| format | Article |
| id | doaj.art-3763d88133834292bd18e894c51c9f8e |
| institution | Directory Open Access Journal |
| issn | 2783-3119 |
| language | English |
| last_indexed | 2024-03-11T12:03:28Z |
| publishDate | 2018-12-01 |
| publisher | Rasht: Javad Deljoo Shahir |
| record_format | Article |
| series | New Applied Studies in Management, Economics & Accounting |
| spelling | doaj.art-3763d88133834292bd18e894c51c9f8e2023-11-07T18:01:42ZengRasht: Javad Deljoo ShahirNew Applied Studies in Management, Economics & Accounting2783-31192018-12-011472210.22034/nasmea.2018.176339176339Investigating the effect of offline service quality, electronic service quality, electronic satisfaction, commitment and trust on electronic loyalty (Case study: Divar website users)Habibolah Danaei0Mersedeh Hashemi1Payam Noor University, Tehran, IranPayam Noor University, Tehran, IranThe purpose of this study is to investigate the effect of offline service quality, electronic service quality, electronic satisfaction, commitment and trust on electronic loyalty of Divar website users. The statistical population of the study includes the users of Divar website in 2018. For the sample population 384 people were selected by simple random method. The present study is empirical in terms of purpose and descriptive-correlational in terms of data collection. According to the research method and the type of data required in this research, the tool used is a standard questionnaire. Cronbach's alpha method was applied to measure the reliability of the questionnaire, the value of which was 0.871. Based on the results obtained for each of the scales used at the 5% confidence level, the value of the t-value statistic is greater than 1.96, which shows that the correlation observed in all research hypotheses are significant.https://www.nasme-journal.ir/article_176339_82ed9b530b752ece58f806f23e9c1312.pdfoffline service qualitye-service qualitye-satisfactioncommitmenttrust |
| spellingShingle | Habibolah Danaei Mersedeh Hashemi Investigating the effect of offline service quality, electronic service quality, electronic satisfaction, commitment and trust on electronic loyalty (Case study: Divar website users) New Applied Studies in Management, Economics & Accounting offline service quality e-service quality e-satisfaction commitment trust |
| title | Investigating the effect of offline service quality, electronic service quality, electronic satisfaction, commitment and trust on electronic loyalty (Case study: Divar website users) |
| title_full | Investigating the effect of offline service quality, electronic service quality, electronic satisfaction, commitment and trust on electronic loyalty (Case study: Divar website users) |
| title_fullStr | Investigating the effect of offline service quality, electronic service quality, electronic satisfaction, commitment and trust on electronic loyalty (Case study: Divar website users) |
| title_full_unstemmed | Investigating the effect of offline service quality, electronic service quality, electronic satisfaction, commitment and trust on electronic loyalty (Case study: Divar website users) |
| title_short | Investigating the effect of offline service quality, electronic service quality, electronic satisfaction, commitment and trust on electronic loyalty (Case study: Divar website users) |
| title_sort | investigating the effect of offline service quality electronic service quality electronic satisfaction commitment and trust on electronic loyalty case study divar website users |
| topic | offline service quality e-service quality e-satisfaction commitment trust |
| url | https://www.nasme-journal.ir/article_176339_82ed9b530b752ece58f806f23e9c1312.pdf |
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