Big Data: Innovation and Competitive Advantage in an Information Media Analytics Company
The advent of technology has allowed for the capture of large volumes of data from a variety of sources. This has led to an ever-increasing number of firms collecting large amounts of data with the belief that this will give the firm an advantage over its competitors. However, the question is, doe...
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| Format: | Article |
| Language: | English |
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Universidade do Porto, Faculdade de Engenharia (FEUP)
2016-05-01
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| Series: | Journal of Innovation Management |
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| Online Access: | https://journalsojs3.fe.up.pt/index.php/jim/article/view/366 |