Marketing Mix in Services
In a hypercompetitive environment, one in which it is difficult to gain substantial competitiveadvantages, it is becoming harder and harder to differentiate yourself from the rest, especially whenactivating in the services field. In order for a company to scientifically act, react and manage to sati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2016-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-IV/10.GRADINARU_Catalin.pdf |