Motivations of guests contributing sWOM on social media: a case in Vietnam

Motivations of guests contributing sWOM on social media: a case in Vietnam

Purpose – This paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have changed the way guests eat and experience their food and dishes. Marketing managers have effectively targeted SNSs as a ma...

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Bibliographic Details
Main Authors: Le Thi Thanh Ha, Vo Thanh Thu
Format: Article
Language:English
Published: Emerald Publishing 2022-05-01
Series:Journal of Asian Business and Economic Studies
Subjects:
swom contribution
experiences
opinion leadership
reflection of self
need for unique
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Online Access:https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2020-0055/full/pdf?title=motivations-of-guests-contributing-swom-on-social-media-a-case-in-vietnam

Internet

https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2020-0055/full/pdf?title=motivations-of-guests-contributing-swom-on-social-media-a-case-in-vietnam

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