Strategic positioning of a motorcycle manufacturer within the Fourth Industrial Revolution
Orientation: Whilst the South African motorcycle industry faces a declining market, an additional challenge remains – the movement of the market into the Fourth Industrial Revolution (4IR), calling for strategic amendments. Research purpose: The purpose of this research was to investigate and analy...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2021-04-01
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| Series: | Acta Commercii |
| Subjects: | |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/907 |