PENGARUH KARAKTERISTIK PERSONAL TERHADAP ETNOSENTRISME KONSUMEN PADA PRODUK DOMESTIK
Abstract The purpose of this study is to examine the personal characteristics of the social-psychological antecedents consisting of cultural openness, patriotism, conservatism and collectivism on consumer ethnocentrism (CE). The survey was conducted on 202 consumers in West Kalimantan, Indonesia....
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2015-11-01
|
| Series: | Jurnal Siasat Bisnis |
| Online Access: | https://jurnal.uii.ac.id/JSB/article/view/3652 |