PENGARUH KARAKTERISTIK PERSONAL TERHADAP ETNOSENTRISME KONSUMEN PADA PRODUK DOMESTIK
Abstract The purpose of this study is to examine the personal characteristics of the social-psychological antecedents consisting of cultural openness, patriotism, conservatism and collectivism on consumer ethnocentrism (CE). The survey was conducted on 202 consumers in West Kalimantan, Indonesia....
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia
2015-11-01
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| Series: | Jurnal Siasat Bisnis |
| Online Access: | https://jurnal.uii.ac.id/JSB/article/view/3652 |
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PENGARUH KARAKTERISTIK PERSONAL TERHADAP ETNOSENTRISME KONSUMEN PADA PRODUK DOMESTIK
Published 2015-11-01
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PENGARUH KARAKTERISTIK PERSONAL TERHADAP ETNOSENTRISME KONSUMEN PADA PRODUK DOMESTIK
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PENGARUH KARAKTERISTIK PERSONAL TERHADAP ETNOSENTRISME KONSUMEN PADA PRODUK DOMESTIK
Published 2015-11-01
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