A study of the effective factors on users’ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust
Nowadays, widespread use of email for interpersonal and business communication encourages the marketers to pay much more attention to the e-mail marketing usage. To reach this success, the retention and attraction of customers are matters of great importance. Therefore, considering the customers’ lo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-03-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-47-7&slc_lang=en&sid=1 |