Identifying the Effective Factors of Strategic Alignment of Marketing with Information Technology (IT) in Organizations
Strategic alignment of marketing and information technology is one of the managers’ priorities in recent years, that should be considered in order to achieve optimal performance in the field of digital marketing. Applying information technology in a proper way, in line with marketing strategies, to...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2020-11-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_12043_aac8209e6b46d7048eb41247fdb61d36.pdf |