Boosting customer trust: Pricing, experience and value in enchanting West Java tourism

Boosting customer trust: Pricing, experience and value in enchanting West Java tourism

This study investigates the influence of experiential marketing and price on customer trust, with customer value as a moderating factor. Employing a sample of 200 respondents using proportionate stratified random sampling, data is collected through a survey with a structured questionnaire. Analysis...

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Bibliographic Details
Main Authors: Henny Utarsih, Yuyus Suryana, Sucherly, Diana Sari, Agus Riyanto
Format: Article
Language:English
Published: IEECA 2023-11-01
Series:Journal of Eastern European and Central Asian Research
Subjects:
experiential marketing
price
customer value
customer trust
Online Access:https://ieeca.org/journal/index.php/JEECAR/article/view/1497

Internet

https://ieeca.org/journal/index.php/JEECAR/article/view/1497

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