Extracting Consumers’ Perceptions for Indonesian Spice Drinks Using Social Media Data Mining and Kansei Engineering

Extracting Consumers’ Perceptions for Indonesian Spice Drinks Using Social Media Data Mining and Kansei Engineering

Local factors and global influences shape consumers’ perceptions through social media. In this regard, spice drinks as an agribusiness product have received increasing attention due to the Covid-19 pandemic. Therefore, understanding consumers’ perceptions is crucial for promoting the development of...

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Bibliographic Details
Main Authors: Ririn Nur Alfiani, Mirwan Ushada, Makhmudun Ainuri, Mohammad Affan Fajar Falah
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2023-12-01
Series:Agraris: Journal of Agribusiness and Rural Development Research
Subjects:
agribusiness
consumer perception
kansei
spice drink
social media
Online Access:https://agraris.umy.ac.id/index.php/agraris/article/view/78

Internet

https://agraris.umy.ac.id/index.php/agraris/article/view/78

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