Examining social media marketing performance: A focus on travel agencies and tour operators in South Africa.
The purpose of this study was to investigate South African travel agencies and tour operators’ social media marketing performance using the Digital Marketing Framework (DMF). Data used in the analysis was collected from 150 small travel agencies and tour operators using a structured questionnaire. T...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2016-02-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/2016_article_36_vol_5__2_.pdf |