Is Generation Z Ready to Engage in Entomophagy? A Segmentation Analysis Study

Is Generation Z Ready to Engage in Entomophagy? A Segmentation Analysis Study

This study examines the behavior and attitudes of adult Generation Z cohort members in relation to entomophagy. Specifically, it explores their familiarity with insect consumption, prior experience, and willingness to consume certain insect-based foods and drinks. Lastly, the Z cohort is segmented b...

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Bibliographic Details
Main Authors: Irene (Eirini) Kamenidou, Spyridon Mamalis, Stergios Gkitsas, Ifigeneia Mylona, Aikaterini Stavrianea
Format: Article
Language:English
Published: MDPI AG 2023-01-01
Series:Nutrients
Subjects:
entomophagy
Generation Z cohort
consumer attitudes
consumer behavior
consumer segmentation
marketing communication
Online Access:https://www.mdpi.com/2072-6643/15/3/525

Internet

https://www.mdpi.com/2072-6643/15/3/525

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