ARE THE FINANCIAL SERVICES’ CUSTOMERS TRULY LOYAL? AN INVESTIGATION IN THE PORTUGUESE PRIVATE BANKING SECTOR
This study aims at understanding how loyalty is formed and which variables contribute the most to build strong and stable relationships with customers. This research is based on a sample of 403 customers of private banks in Northern Portugal. Data collection was made using structured questionnaire,...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Centro Universitário Christus
2016-05-01
|
| Series: | Revista Gestão em Análise |
| Subjects: | |
| Online Access: | https://periodicos.unichristus.edu.br/gestao/article/view/720 |