COMPENSATING FOR THE IMMATERIAL. A LEXICAL AND SEMANTIC ANALYSIS OF AMERICAN BANK SLOGANS
The aim of this paper is to conduct a lexical and semantic analysis of bank slogans in order to shed light on how the immaterial character of financial services as well as the channel of communication – in this instance the Internet – influence the choice of vocabulary. We chose to focus on the case...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2021-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
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| Online Access: | http://anale.steconomiceuoradea.ro/volume/2021/n1/037.pdf |