Creativity as a basis for management organization

Article is devoted to the peculiarities of treatment approaches the concepts of creativity and creative management features a combination of understanding of the three terms organization, management and creativity, the consideration of creativity as the basis for the organizations management. The au...

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Bibliographic Details
Main Authors: Yu.B. Kalenichenko, Ya.I. Smirnova
Format: Article
Language:English
Published: Sumy State University 2011-12-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_186_191.pdf