Designing a model for developing brand citizenship behavior in medical tourism
Background: Brand citizenship behavior is one of the new concepts in branding with emphasis on the role of employees. This study aims to provide a model for development of brand citizenship behavior in a way that is compatible with the local environment of medical tourism in Iran. Materials & Me...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Tehran University of Medical Sciences
2022-12-01
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| Series: | بیمارستان |
| Subjects: | |
| Online Access: | http://jhosp.tums.ac.ir/article-1-6559-en.html |