Model Meningkatkan Niat Beli Produk Hijau: Sebuah Pendekatan Strategik
This study aims to develop the results of previous research, as follows: 1) design and test a model of consumer perceptions (that has been mapped during year-1 of a comprehensive review of the eco-friendly products 2) analyze the factors (i.e. environmentally friendly corporate image, perceptions of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Kristen Satya Wacana
2016-06-01
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| Series: | Jurnal Ekonomi dan Bisnis |
| Subjects: | |
| Online Access: | http://ejournal.uksw.edu/jeb/article/view/284 |