Model Meningkatkan Niat Beli Produk Hijau: Sebuah Pendekatan Strategik

Model Meningkatkan Niat Beli Produk Hijau: Sebuah Pendekatan Strategik

This study aims to develop the results of previous research, as follows: 1) design and test a model of consumer perceptions (that has been mapped during year-1 of a comprehensive review of the eco-friendly products 2) analyze the factors (i.e. environmentally friendly corporate image, perceptions of...

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Bibliographic Details
Main Authors: Jati Waskito, Banu Witono
Format: Article
Language:English
Published: Universitas Kristen Satya Wacana 2016-06-01
Series:Jurnal Ekonomi dan Bisnis
Subjects:
environmental
green product
marketing strategic
Online Access:http://ejournal.uksw.edu/jeb/article/view/284

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