Development of digital marketing technologies for promoting educational services of Russian universities in the context of global transformations
The article substantiates the need to use digital marketing tools to promote Russian educational services to the international educational market. The concept of a marketing information campaign to promote educational services in foreign countries is proposed, which provides for the use of channels...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2022-07-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/3563 |