Reliability and validity of a novel tool to comprehensively assess food and beverage marketing in recreational sport settings

Abstract Background Current methods for evaluating food marketing to children often study a single marketing channel or approach. As the World Health Organization urges the removal of unhealthy food marketing in children’s settings, methods that comprehensively explore the exposure and power of food...

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Bibliographic Details
Main Authors: Rachel J. L. Prowse, Patti-Jean Naylor, Dana Lee Olstad, Valerie Carson, Louise C. Mâsse, Kate Storey, Sara F. L. Kirk, Kim D. Raine
Format: Article
Language:English
Published: BMC 2018-05-01
Series:International Journal of Behavioral Nutrition and Physical Activity
Subjects:
Online Access:http://link.springer.com/article/10.1186/s12966-018-0667-3