The marketing in crisis situations on the example of the volleyball club AZS Częstochowa SSA
<pre>The basic objective of the article is to define the main directions of development of sports marketing in crisis situations. The article is also aimed at showing marketing activities and using the method of influencing current and potential fans. The basic research subject is the volleyba...
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| Format: | Article |
| Language: | English |
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Nicolaus Copernicus University in Toruń
2018-05-01
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| Series: | Quality in Sport |
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| Online Access: | https://apcz.umk.pl/czasopisma/index.php/QS/article/view/17521 |