The effect of corporate social responsibility on trustful relationship, supportive communication intention, and brand loyalty of ethnic halal restaurants

The effect of corporate social responsibility on trustful relationship, supportive communication intention, and brand loyalty of ethnic halal restaurants

The purpose of this study is to examine the relationships among CSR activities, brand trust, supportive communication intention, and brand loyalty in a halal restaurant franchise. This study attempts to understand the brand loyalty formation among foreigners visiting a halal ethnic restaurant franch...

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Bibliographic Details
Main Authors: Davron Toshmirzaev, Young-joo Ahn, Kiattipoom Kiatkawsin, Ian Sutherland, Seweryn Zielinski
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-10-01
Series:Frontiers in Psychology
Subjects:
corporate social responsibility (CSR)
trust
supportive communication intention
ethnic restaurant
brand loyalty
halal food
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1022835/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1022835/full

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