Does Live Streaming Feature Increase Consumer's Trust on Online Shopping?

Does Live Streaming Feature Increase Consumer's Trust on Online Shopping?

Live streaming in e-commerce has become the latest trend in the world of online shopping. Live streaming is effective and successful in influencing online shopping decisions in e-commerce, market places and social media, especially in China. The purpose of this study is to empirically prove the infl...

Full description

Bibliographic Details
Main Authors: Iisnawati Iisnawati, Welly Nailis, Islahuddin Daud
Format: Article
Language:English
Published: Fakultas Ekonomi Universitas Sriwijaya 2022-05-01
Series:Sriwijaya International Journal of Dynamic Economics and Business
Subjects:
Live Streaming
Experience
Trust
Online Behavior
Online Access:https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/293

Internet

https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/293

Similar Items