Review and Prioritization of Various Advertisement Methods by Meat Products Matrix Analytic Hierarchy Method (AHP): A Case Study of Sausages Products

Advertising is not only as a tool to increase company sales. Fast development of mass communication tools and added new mediums to advertising media have been introduced the advertising as a key element in the success or failure of a company. Due to the intense competition between companies and...

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Bibliographic Details
Main Authors: Sara Esfandi, Ahmad Fatahi
Format: Article
Language:English
Published: Islamic Azad University 2016-03-01
Series:International Journal of Agricultural Management and Development
Subjects:
Online Access:http://ijamad.iaurasht.ac.ir/article_520726_abafc01dee588b7f0716468640dba3fa.pdf