Peran Environmental Factors dan Komitmen Sumberdaya dalam Menetapkan Strategi Berorientasi Produk Inovatif untuk Meningkatkan Kinerja Pemasaran
Abstract This study aims to examine the effect of environmental factors and commitment in determination of product innovation-oriented strategy to improve marketing performance. Subjects were owners of gold jewelry craft SMEs in Jepara Margoyoso village. Research data, which is the primary data, c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2014-06-01
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| Series: | Jurnal Siasat Bisnis |
| Online Access: | https://hmts.civil.uii.ac.id/JSB/article/view/3222 |