The Marketing Strategies for Forming a Competitive Brand in International Markets
The article analyzes the essence and features of the application of marketing strategies for the formation of a competitive brand. Both the individual and the distinctive characteristics of the brand are examined. The reasons for the formation of brand relevance are given. It is determined that the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2022-01-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2022-1_0-pages-444_450.pdf |