The marketing innovative decisions justification based on the diagnosis of management problem areas
The aim of the article. The aim of the article is to develop the theoretical and methodical bases of the process of development, acceptance and implementation of marketing innovative decisions based on a diagnosis of the management problem areas of the enterprise. The results of the analysis. A sci...
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| 格式: | 文件 |
| 语言: | English |
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Sumy State University
2015-06-01
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| 丛编: | Marketing i Menedžment Innovacij |
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| 在线阅读: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2015_2_21_35.pdf |