Ho Chi Minh City, Vietnam: A Case Study in Mental Health Marketing

Ho Chi Minh City, Vietnam: A Case Study in Mental Health Marketing

Following the phenomenological case study method, this paper highlights the mental health marketing scenario in Ho Chi Minh City, Vietnam. While the developed world is finding modern methods to connect with and serve MH patients, Vietnam and most other developing economies are still struggling to sh...

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Bibliographic Details
Main Authors: Lena Bucatariu, Babu George
Format: Article
Language:English
Published: Universitas Airlangga 2020-04-01
Series:TIJAB (The International Journal of Applied Business)
Subjects:
consumer behavior, customer relationship management, mental health services, mental health marketing, case study, vietnam
Online Access:https://e-journal.unair.ac.id/TIJAB/article/view/17815

Internet

https://e-journal.unair.ac.id/TIJAB/article/view/17815

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