Negative effects of humor in marketing communications
Humor is an essential component of human psyche. Smart businesses recognize the value of incorporating humor into their marketing communications. Marketing experts have long recognized that in order to bring their brands closer to their customers, marketing communication must be designed to connect...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
2023-01-01
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| Series: | Trendovi u Poslovanju |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2023/2334-816X2302101B.pdf |