Negative effects of humor in marketing communications

Negative effects of humor in marketing communications

Humor is an essential component of human psyche. Smart businesses recognize the value of incorporating humor into their marketing communications. Marketing experts have long recognized that in order to bring their brands closer to their customers, marketing communication must be designed to connect...

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Bibliographic Details
Main Authors: Baltezarević Ivana, Baltezarević Radoslav
Format: Article
Language:English
Published: Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac 2023-01-01
Series:Trendovi u Poslovanju
Subjects:
humor
marketing communications
consumers
cultural differences
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2023/2334-816X2302101B.pdf

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